At Simply Business, I owned the creative process from initial concepting and rapid storyboarding, through to final motion and static designs. There was a huge demand to use AI as a force multiplier during visual development, and by leveraging cutting-edge AI tools, we were able to elevate our marketing from standard service ads into dynamic, human-centric stories that connected with our audience on a deep emotional level. The resulting animations and multi-channel campaigns not only set a new benchmark for brand identity in the commercial insurance space, but also drove measurable engagement and high-converting digital performance.