My true passion is creative storytelling and high-level advertising campaigns, but I also have the design experience to produce the work myself or art direct the team. I have a comprehensive skill set spanning UI/UX (Figma), visual production (Adobe), and motion design (Premiere/After Effects). Proven ability to handle the full creative pipeline, from initial storyboarding and concepting to final video production and animated motion graphics.

Lately I’ve been focused on prompt engineering in Gemini, ChatGPT, Weavy Ai and Descript to develop extremely realistic AI-generated photo and video content. My specific goal is making sure nothing looks artificial. That process always starts with a foundation of research and a lot of time spent getting inspired by great design. Whether I’m guiding a team or building a brand identity from scratch, I care deeply about the purpose behind the work. At the end of the day, the goal is simple: to make something we're all proud to share.